Original Publish Date: Jul 25, 2017
eAudio - unabridged
Audio (4.70 hours)
Product Number: Z100107207
Released: Jul 25, 2017
Business Term: Purchase
ISBN: #9781538440650
Narrator/s: Grover Gardner
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"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward Bernays A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy." The CPI became the blueprint for the marketing strategies of future wars. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses.


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Product Number: BX00064734
Product Number:DD33219
Product Number:Z100107207

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Narrator(s): Grover Gardner
Product Number DD33219
Released: Jul 25, 2017
Business Term: Purchase
ISBN: #9781538440612
Product Number EB00653111
Released: Mar 11, 2016
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Publisher: Ig Publishing
ISBN: #9781935439028

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