Beeronomics

How Beer Explains the World
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Original Publish Date: Nov 07, 2017
eAudio - unabridged
Audio (8.30 hours)
Product Number: Z100129657
Released: Nov 07, 2017
Business Term: Purchase
ISBN: #9781541498228
Narrator/s: Liam Gerrard
Publisher: Tantor Media, Inc
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Description

Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes. Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the sixteenth century. During the late nineteenth century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the twentieth century. We're now in the era of global integration-one multinational AB InBev, claims forty-six percent of all beer profits-but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.

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Beeronomics
Product Number: BX00069231
Product Number:Z100129657
Product Number:DD35578

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Audio - Pub Library - US Collection
RBdigital Unlimited Audio - Pub Library - Canada Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Platinum Collection
RBdigital Unlimited Audio - Corporate Core Collection
RBdigital Unlimited Audio - Higher Ed - Curriculum - Gold Collection

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All formats/editions

CD
x-large
Narrator(s): Liam Gerrard
Product Number DD35578
Released: Nov 07, 2017
Business Term: Purchase
Publisher: Tantor Media, Inc
ISBN: #9781541418226

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