"You've read the headlines: industry after industry battered by globalization, deregulation, and commoditization. The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else-probably better or cheaper. Dealing with Darwin is a guide to leading your company's evolution and creating competitive advantage in an increasingly tough climate. Drawing on hundreds of examples, including an extensive Cisco case study, bestselling author Geoffrey Moore illuminates how established companies can prevent their own extinction-not by throwing resources wildly at every potential innovation, but by moving forward with precision, courage, and smart timing. "Moore has delivered an innovative and instructive treatise on innovation." -The Boston Globe "Dealing with Darwin is teeming with ideas and practical advice. . . . Moore's new book is a very significant and valuable addition to the strategist's bookshelf." -Strategy and Leadership "The book's provocative, well-illustrated lessons on innovation strategies are a breakthrough for Geoffrey Moore; he crosses the chasm from rapid-growth, high-tech companies to those facing maturity, slow growth, and commoditization." -Robert S. Kaplan, author of The Balanced Scorecard; Baker Foundation Professor, Harvard Business School "Geoff Moore is the master at creating a vocabulary for management strategy that captures the competitive dynamics of the times. His models are helpful both for focusing innovation strategy and for improving productivity, and they have played an important role in the continuing evolution of our company." -John T. Chambers, President and CEO, Cisco Systems, Inc."
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