The One-Percent Edge

Small Changes That Guarantee Relevance and Build Sustainable Success
CD - unabridged
Audio (6 discs)
Product Number: BN12290
Released: Feb 22, 2018
Business Term: Purchase
ISBN: #9781543640663
Narrator/s: Cassandra Campbell
Publisher: Brilliance Audio
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Want to stay competitive? Keep evolving. Solid profits, a strong brand, steady customers--all of these can vanish when market shifts disrupt business as usual. So how do you keep from losing ground? How do you stay a step ahead of competitors? The solution is surprisingly straightforward: innovate tweak by tweak. By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, fixing weaknesses and spotting opportunities becomes a winning habit. Entrepreneur Susan Solovic, an expert in business survival tactics, explains how to continually grow, improve, and move the business forward. With hundreds of strategies, examples, and a six-step process, The One-Percent Edge explains how to: Put energy into profitable areas and trim dead weight - Raise prices by selling value instead of things - Access new markets by adapting products or services - Hire the right team players - Turn customers into brand ambassadors - Find your own niche and avoid imitating - And more When change happens swiftly and often, even successful brands are vulnerable. Businesses with the edge are constantly evolving . . . and pulling ahead of the pack.

All formats/editions

Product Number EB00723775
Released: Apr 15, 2018
Business Term: 26 Circ
Publisher: AMACOM
ISBN: #9780814438817