"Smart thermostats. Self-driving cars. Even artificially intelligent toothbrushes! The Internet of Things (IoT) is changing everything. Our customer relationships, our notion of value, our very purpose of being in business-they're all in the process of being redefined. IoT isn't just the next evolution in business. It's a revolution. But what exactly is IoT? How will it change your business? And, most important, how can you use it to seize the competitive edge? IoT Inc. gives you in-depth answers to these questions and more. Business and technology visionary Bruce Sinclair has been helping companies develop IoT strategies since before it was even a thing. Now, he shares his unmatched insight and expertise to help you lead your industry into this new era by: - Reenvisioning your products and your business through the lens of IoT - Monetizing IoT technology by creating and measuring incremental value - Using IoT to align your business model to your customers' business models - Engaging the right people in your company to drive the IoT transition It's all leading to something huge-a network of businesses all connected for one purpose: to provide customers with the results they desire. As IoT transforms business, customers will focus less on buying products and more on buying outcomes. This is the Outcome Economy, and your company will need to be part of it if it's going to survive and thrive in the long term. Business is transforming at a pace never seen before. And that pace is only picking up. IoT is approaching fast. This is a golden opportunity to seize its power. Turn your company into an IoT-focused organization, and you'll be light-years ahead of the competition. The question isn't if you need to embrace IoT, the question is when. And the answer is NOW."
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