"Mapping Innovation is a strategic guide for focusing your organization's innovation efforts where it counts. It helps you ask the right questions, map the innovation space, and define which approach is best fit to solve the specific challenges and opportunities you face. In essence, this book enables you to choose the right tools for the job and build a solid strategy based on sound principles-not conjecture. In this book you will find: - A simple-to-use framework for identifying the optimal innovation strategy that is most likely to lead to a successful outcome. - Insights into how the world's top innovators implement their innovation strategies. - A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition! Innovation expert Greg Satell offers deep dives into innovations like penicillin, electricity, the personal computer, and more recently, cancer immunotherapy, artificial intelligence, quantum computing, and neuromorphic chips. They all transform the world-but that's where the similarities end. Each innovation followed a radically different path from idea to impact, which illustrates Satell's main point: Everybody must choose their own path to innovation. Thoroughly researched, backed by original reporting, and told through compelling stories of innovative organizations such as world class labs like Argonne National Laboratory and MD Anderson Cancer Center, major corporations such as Google, IBM, Experian, and startups like BloomReach, Upwork, and Kareo, Mapping Innovation offers a strategic guidebook for a disruptive age, and makes clear sense of an otherwise perplexing topic. It will help you drive innovation at scale, increase profitability and growth, seize the competitive edge-and make a real difference in peoples' lives."