Dear Client

This Book Will Teach You How to Get What You Want from Creative People
CD - unabridged
Audio (2 discs)
Product Number: BN13466
Released: May 29, 2018
Business Term: Purchase
ISBN: #9781543698626
Narrator/s: Bonnie Siegler
Publisher: Brilliance Audio
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"In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons-"Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow,' Say 'Make It Sunny,'" "Serve Lunch During Lunchtime Meetings"-it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want. "

All formats/editions

Author(s): Bonnie Siegler
Product Number EB00709913
Released: Feb 20, 2018
Business Term: Purchase
Publisher: Artisan
ISBN: #9781579658557

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