LeBron, Inc.

The Making of a Billion-Dollar Athlete
eAudio - unabridged
Audio
Product Number: Z100147750
Released: Apr 09, 2019
Business Term: Purchase
ISBN: #9781549179457
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Description

From the New York Times bestselling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul. With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James' journey down the path to becoming a billionaire sports icon-his successes, his failures, and the lessons both have taught him along the way. With plenty of news-making tidbits about his roller-coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

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Author(s): Brian Windhorst
Original Publish Date: Apr 09, 2019

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LeBron, Inc.
Product Number: BX00112796
Product Number:Z100147750
Product Number:DD44528

All formats/editions

CD
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Author(s): Brian Windhorst
Product Number DD44528
Released: Apr 09, 2019
Business Term: Purchase
ISBN: #9781549179464
eBook
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Author(s): Brian Windhorst
Product Number EB00732058
Released: Apr 09, 2019
Business Term: Purchase
ISBN: #9781538748688

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