Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing
Product Number: EB00645041
Released: Mar 11, 2016
Business Term: Purchase
ISBN: #9781550924626
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To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

Author(s): Doug McKenzie-Mohr
Original Publish Date: Mar 15, 2011

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