Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing (Third Edition)
Author(s): Doug McKenzie-Mohr
Original Publish Date: Feb 01, 2011
Product Number: EB00645041
Released: Mar 11, 2016
Business Term: Purchase
ISBN: #9781550924626
Please log in to view pricing


The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: - target unsustainable behaviors, and identify the barriers to change - understand various commitment strategies - communicate effective messages - enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Sign up for our email newsletter