Fostering Sustainable Behavior

An Introduction to Community-Based Social Marketing
Product Number: EB00645041
Released: Mar 11, 2016
Business Term: Purchase
ISBN: #9781550924626
Please log in to view pricing

Description

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

x-large
Author(s): Doug McKenzie-Mohr
Original Publish Date: Mar 15, 2011

Sign up for our email newsletter