Design Management

Using Design to Build Brand Value and Corporate Innovation
Product Number: EB00748606
Released: Jan 15, 2019
Business Term: 2 Year
ISBN: #9781581159370
Publisher: Allworth
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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency...?ntegrating design in the organization...?reating value and contributing to company performance...?ontributing to brand value and corporate vision...?nd implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.

Original Publish Date: Aug 01, 2003

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