Buying In

The Secret Dialogue Between What We Buy and Who We Are
Product Number: EB00165249
Released: Dec 29, 2013
Business Term: 2 Year
ISBN: #9781588367297
Publisher: Random House
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Description

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy-and vice versa.

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Author(s): Rob Walker
Original Publish Date: Jun 03, 2008

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eAudio
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Author(s): Rob Walker
Narrator(s): Robert Fass
Product Number Z100018970
Released: Jun 17, 2008
Business Term: Purchase
ISBN: #9780792755715

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