Small Is the New Big

And Other Riffs, Rants, and Remarkable Business Ideas
CD - abridged
Audio (6 discs)
Product Number: B01557
Released: Jul 24, 2006
Business Term: Purchase
ISBN: #9781598870565
Narrator/s: Seth Godin
Publisher: HighBridge Company
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Description

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.

Professional reviews

"This audiobook will last all year, or perhaps, a lifetime. Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio. SMALL is truly a catalog of ideas from Godin's books, PERMISSION MARKETING and THE PURPLE COW, and his blog, as well as articles in FAST COMPANY. It's alphabetized by topic, and SMALL's subtitle, "Riffs, Rants, etc.," tells you what to expect. Godin kindly says, "Don't listen to this program all at once. It will give you a headache." True enough, even short listening hits may well spur listeners to absorb a kernel of an idea that could lead to remarkable things. Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation. R.F.W. Winner of AudioFile Earphones Award, 2007 Audies Award Finalist (c) AudioFile 2006, Portland, Maine"

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