We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
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by Tim Wu
by A.G. Lafley, Ram Charan
by Josh Bernoff, Ted Schadler
by Jonathan Littman, Marc Hershon
by Josh Wolk
by Alan Alda
by Daniel G. Amen
by Mike Leonard
by Douglas Coupland
by Phil Town
by James D. Hornfischer
by Marshall Goldsmith, Mark Reiter
"A CEO and entrepreneur shows how a company can foster more original thinking and problem solving. Creative tricks from the world of music (the author is a guitarist) work well to illustrate how to break free from safe and familiar corporate operating styles. Narrator Marc Cashman captures the excitement in these sections--he seems to understand the often-cryptic language of jazz. With the nonmusical parts of this guide, his distinctive voice and smart-aleck tone add an undercurrent of sophisticated fun to material that at times sounds overpopulated with lists and prescriptions. Cashman demonstrates such a good grasp of the message and has such a good time performing it that one is fully convinced of the potential for any corporate bureaucracy to become more hospitable to creativity--a necessity for today's markets. T.W. (c) AudioFile 2011, Portland, Maine"
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