Innovating Out of Crisis

How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing
Product Number: EB00649012
Released: Mar 11, 2016
Business Term: Purchase
ISBN: #9781611729153
Publisher: Stone Bridge Press
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In 2000, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy. Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.

Author(s): Shigetaka Komori
Original Publish Date: Apr 13, 2015

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