No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Original Publish Date: Mar 17, 2014
Product Number: EB00664233
Released: Mar 27, 2016
Business Term: Purchase
ISBN: #9781613082713
Publisher: Entrepreneur Press
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Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe-customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

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Narrator(s): Stephen R. Thorne
Product Number Z100142657
Released: Oct 30, 2018
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469068237