Market Like You Mean It

Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
Product Number: EB00649867
Released: Mar 11, 2016
Business Term: Purchase
ISBN: #9781613082737
Publisher: Entrepreneur Press
Please log in to view pricing

Description

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

x-large
Author(s): Al Lautenslager
Original Publish Date: Jul 21, 2014

All formats/editions

eAudio
x-large
Author(s): Al Lautenslager
Narrator(s): Kyle Tait
Product Number Z100143475
Released: Oct 23, 2018
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469068336

Sign up for our email newsletter