Paul Rand

Inspiration & Process in Design
Product Number: EB00782002
Released: Nov 05, 2019
Business Term: Purchase
ISBN: #9781616898854
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Description

Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful side , captured in this spirited collection of literal (and figural) back-of-the-envelope sketches, doodles, notes, and imaginative sparks that later found their full form in his children's books, logos, and personal work.

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Author(s): Steven Heller
Original Publish Date: Nov 05, 2019

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