Appetite for America

Fred Harvey and the Business of Civilizing the Wild West - One Meal at a Time
eAudio - unabridged
Audio (18.77 hours)
Product Number: Z100155182
Released: Jan 14, 2020
Business Term: Purchase
ISBN: #9781618039170
Narrator/s: Jonathan Todd Ross
Publisher: Tantor Media, Inc
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Appetite for America is the incredible real-life story of Fred Harvey-told in depth for the first time ever. As a young immigrant, Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonald's, J. Willard Marriott before Marriott Hotels, Howard Schultz before Starbucks. His eating houses and hotels along the Atchison, Topeka, and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes, presidents, and countless ordinary travelers looking for the best cup of coffee in the country. Harvey's staff of carefully screened single young women-the celebrated Harvey Girls-were the country's first female workforce and became genuine Americana, even inspiring an MGM musical starring Judy Garland. With the verve and passion of Fred Harvey himself, Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring, instructive, and hugely entertaining, Appetite for America is historical biography that is as richly rewarding as a slice of fresh apple pie-and every bit as satisfying.

Author(s): Stephen Fried
Original Publish Date: Jan 14, 2020

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Author(s): Stephen Fried
Genre: History
Product Number EB00149978
Released: Dec 27, 2013
Business Term: 2 Year
Publisher: Bantam
ISBN: #9780553907322

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