The Trademark Guide

How You Can Protect and Profit from Trademarks (Third Edition)
Author(s): Lee Wilson
Original Publish Date: Jun 05, 2018
Product Number: EB00751545
Released: Jan 22, 2019
Business Term: 2 Year
ISBN: #9781621536338
Publisher: Allworth
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"A highly accessible text." —Lawyers Weekly A User-Friendly Handbook on Understanding Trademarks Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including: - How to choose a trademark without risking a lawsuit - How trademark rights are gained and perfected - How to use a trademark properly - What constitutes trademark infringement - What to do if your trademark is infringed - How trademark law applies to new media - And much more Completely updated to reflect recent court decisions and changes in the law, this edition features an Internet trademark resources list and expanded information on trademarks in the digital world. Packed with examples, FAQs, and a glossary, The Trademark Guide, Third Edition, will become the go-to for anyone with questions about the complexities of trademark law.