An inside view of China's quest to become a global wine power and Bordeaux attempt to master the thirsty dragon it helped create. The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common old world versus new, tradition versus disruption, loyalty versus efficiency. And these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in the proactive account of how China is reshaping the French Wine business and how Bordeaux in making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets and ever higher prices in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges to the world's most famous and prestigious wines.
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"The widening of global markets in recent years affects many areas, including the selling and buying of wine. Hillary Huber's narration describes China's involvement with this product--including the growth of vineyards, the challenges associated with counterfeit wines, and connections to Bordeaux. With well-enunciated diction, Huber talks about the obsession China has with Bordeaux wines. How the French and Chinese work together despite different cultures and laws is a particular focus of the book, which Huber narrates with careful and methodical pronunciation of Chinese and French words. For serious oenophiles. M.B. © AudioFile 2016, Portland, Maine"
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