Thirsty Dragon

China's Lust for Bordeaux and the Threat to the World's Best Wines
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Author(s): Suzanne Mustacich
Original Publish Date: Nov 10, 2015
Product Number: EB00605209
Released: Nov 10, 2015
Business Term: 2 Year
ISBN: #9781627790888
Publisher: Henry Holt and Co.
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Description

An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon it helped create The wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common-old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China. Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets-and ever higher prices-in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role. At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.

All formats/editions

CD
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Author(s): Suzanne Mustacich
Narrator(s): Hillary Huber
Product Number DD17270
Released: Nov 10, 2015
Business Term: Purchase
Publisher: HighBridge Company
ISBN: #9781622319183
eAudio
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Author(s): Suzanne Mustacich
Narrator(s): Hillary Huber
Product Number Z100015133
Released: Nov 10, 2015
Business Term: Purchase
Publisher: Highbridge Company
ISBN: #9781622319190

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