The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
by Emma C. Hopkins
by Ellen Hopkins
by Joe R. Lansdale, Jay Bonansinga, Jonathan Maberry, Kim Paffenroth, Lisa Morton, Kyle William Bishop, Craig Fischer, Kenneth Hite, Kay Steiger, Ned Vizzini, Scott Kenemore, Brendan Riley, Arnold T. Blumberg, Vince Liaguno, David Hopkins, Steven C. Schlozman, M.D.
by Barbara C. Unell, Jerry Wyckoff
by Jane Espenson
by Lynne McDonald-Smith, Robert Young, Rachel Rodgers, Eric Bui, Misty K. Hook, David Anderegg, Prudence Gourguechon, Wind Goodfriend, Joshua Gowin, Stephanie N. Mullins-Sweatt, Melissa Burkley, Hans Steiner, Marisa Mauro, Sandra Yingling, Pamela Rutledge, Bernadette Schell, Robin S. Rosenberg, Mikhail Lyubansky, Elaine Shpungin
by Daleen Berry, Geoffrey C. Fuller
by Gino Wickman, Mark C. Winters
by Claude Steiner
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