What Makes Your Brain Happy and Why You Should Do the Opposite

Updated and Revised
Product Number: EB00705305
Released: Feb 13, 2018
Business Term: Purchase
ISBN: #9781633883505
Publisher: Prometheus Books
Please log in to view pricing


This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which cloud our judgment and muddle our decision making. Science writer David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives. Newly revised to include the latest research on the workings of the brain, What Makes Your Brain Happy is an essential tool for understanding yourself.

Author(s): David Disalvo
Original Publish Date: Feb 13, 2018

Sign up for our email newsletter