The Dorito Effect

The Surprising New Truth about Food and Flavor
Author(s): Mark Schatzker
Original Publish Date: Jan 01, 1900
eAudio - unabridged
Audio (8.28 hours)
Product Number: Z100101544
Released: Aug 10, 2015
Business Term: Purchase
ISBN: #9781681412962
Narrator/s: Chris Patton
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A lively and important argument from an award-winning journalist proving that the key to reversing America's health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor-the tastes we crave-and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language-flavor-that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We've been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.


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The Dorito Effect
Product Number: BX00045753
Product Number:DD19217
Product Number:Z100101544

All formats/editions

Author(s): Mark Schatzker
Narrator(s): Chris Patton
Product Number DD19217
Released: May 05, 2015
Business Term: Purchase
ISBN: #9781681412948
Author(s): Mark Schatzker
Product Number EB00578663
Released: May 05, 2015
Business Term: 2 Year
Publisher: Simon & Schuster
ISBN: #9781476724249

Professional reviews

"Narrator Chris Patton gives a persuasive performance in this detailed examination of the provenance, pervasiveness, and power of food flavorings. Patton's narration is as irresistible as the man-made chemical flavorings that are reported to be taking over the taste of real food and to be the real cause of our nation's obesity epidemic. Patton's modulated voice smoothly delivers the scientific research, while his well-timed pauses highlight the stunning statistics on obesity and the paradoxes of our culture's love-hate obsession with food. The author also discusses how food technology and marketing determine much of what we choose to eat and what we really taste. Patton's straightforward narration will keep listeners intrigued and may make them think twice before reaching for another snack. M.F. Winner of AudioFile Earphones Award © AudioFile 2015, Portland, Maine"

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