Everything Explained That Is Explainable!

The Creation of the Encyclopedia Britannica's Celebrated Eleventh Edition 1910-1911
eAudio - unabridged
Audio (13.37 hours)
Product Number: Z100103483
Released: Jun 07, 2016
Business Term: Purchase
ISBN: #9781681681719
Narrator/s: Corrie James
Publisher: Highbridge Company
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Description

In Everything Explained that is Unexplainable, Denis Boyles tells the story of the American, entrepreneur, Horace Everett Hooper, a natural-born salesman who found an outdated set of reference books in a warehouse and sold them as "one-shelf libraries." His Western Book and Stationary Co. became one of the largest publishers in the Midwest, selling books directly to readers, and forging a business model that was forever after emulated. Hooper and his partner, William Montgomery Jackson, along with Henry Haxton, took an outdated, unmarketable edition of the Encyclopedia Britannica to the then struggling London Times and developed revolutionary new ways to increase the paper's readership, saving both publishing institutions from financial ruin. In a frenzy of editorial effort and fanatical conviction, the eleventh edition was put together as staffers raced against the clock to compile the 40,000 entries by 1,500 contributors. And then we see how it all fell apart, wrecked by a new owner of the Times and a disastrous courtroom fight between Jackson and Hooper-before it miraculously came together at the very last minute, saved by the unlikeliest of rescuers-Cambridge University Press.

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Author(s): Denis Boyles
Original Publish Date: Jun 07, 2016

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Everything Explained That Is Explainable!
Product Number: BX00103733
Product Number:Z100103483
Product Number:DD24273

This title is part of (or scheduled to be part of) the following subscriptions:

RBdigital Unlimited Access Audio Subscription
RBdigital Unlimited Canada Audio Subscription
RBdigital Audio Curriculum for Higher Education - Gold Collection
RBdigital Audio Curriculum for Higher Education - Platinum Collection

All formats/editions

CD
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Author(s): Denis Boyles
Narrator(s): Corrie James
Product Number DD24273
Released: May 31, 2016
Business Term: Purchase
Publisher: HighBridge Company
ISBN: #9781681681702
eBook
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Author(s): Denis Boyles
Product Number EB00623981
Released: Jun 07, 2016
Business Term: 2 Year
Publisher: Vintage
ISBN: #9781101947777

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