Superfandom

How Our Obsessions Are Changing What We Buy and Who We Are
eAudio - unabridged
Audio (8.45 hours)
Product Number: Z100120164
Released: Mar 21, 2017
Business Term: Purchase
ISBN: #9781681684789
Narrator/s: Josh Bloomberg
Publisher: Highbridge Company
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Description

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.

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Original Publish Date: Mar 21, 2017

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Superfandom
Product Number: BX00104330
Product Number:DD28791
Product Number:Z100120164

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RBdigital Unlimited Access Audio Subscription - HighBridge titles

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CD
x-large
Narrator(s): Josh Bloomberg
Product Number DD28791
Released: Mar 21, 2017
Business Term: Purchase
Publisher: HighBridge Company
ISBN: #9781681684772

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