Never Mind the Sizzle...Where's the Sausage?

Branding based on substance not spin
Product Number: EB00064813
Released: Aug 19, 2013
Business Term: Purchase
ISBN: #9781907293948
Publisher: Capstone
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Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...?s an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at !

Author(s): David Taylor
Original Publish Date: Feb 05, 2010

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