The Compass and the Nail

How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
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Author(s): Craig Wilson
Original Publish Date: Jul 20, 2015
Product Number: EB00654989
Released: Mar 11, 2016
Business Term: Purchase
ISBN: #9781942600152
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Description

Brand development and direct marketing expert, Craig Wilson, argues for the responsibility of consumers and the companies they spend money with. It is only through the power of the consumer, and the dedication of businesses to creating responsible and sustainable products, that we will be able to combat the draining of resources and the chemicals behind global warming and air and water pollution. Craig Wilson's The Compass and the Nail lays out a plan for how businesses can use consumer concern for the planet in order to create more successful businesses, while at the same time pushing forward in more sustainable business practices.

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eAudio
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Author(s): Craig Wilson
Narrator(s): Kyle Tait
Product Number Z100150065
Released: May 14, 2019
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469074078

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