Hello, My Name Is Awesome

How to Create Brand Names That Stick
CD - unabridged
Audio (1 disc)
Product Number: DD47115
Released: Oct 01, 2019
Business Term: Purchase
ISBN: #9781974977208
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Description

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

All formats/editions

eAudio
x-large
Author(s): Alexandra Watkins
Narrator(s): Gina Sorell
Product Number Z100103091
Released: Oct 13, 2015
Business Term: Purchase
Publisher: Gildan Media, Inc
ISBN: #9781469092324

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