This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...?ven entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed are - eight headlines that work-and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
You can find this title in the following lists:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Robert L. Dilenschneider
by John E. Triantis
by David W. Orr
by Robert E. Dittmer, Stephanie McFarland
by Scott D. Anthony
by Christopher Mulligan, Craig Taylor
by Robert Bly
by Bill Eddy, Megan Hunter
by The Staff of Entrepreneur Media, Rich Mintzer
by Craig Custance, Sidney Crosby
by David Sowell
by Peter Zheutlin
Sign up for our email newsletter