The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells
eAudio - unabridged
Audio (11.87 hours)
Product Number: Z100143733
Released: Jan 17, 2019
Business Term: Purchase
ISBN: #9781977312044
Narrator/s: Barry Abrams
Publisher: Tantor Media, Inc
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Description

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers...?ven entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed are - eight headlines that work-and how to use them - eleven ways to make your copy more readable - fifteen ways to open a sales letter - the nine characteristics of successful print ads - how to build a successful freelance copywriting practice - fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

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Author(s): Robert W. Bly
Original Publish Date: Jan 17, 2019

You can find this title in the following lists:

All formats/editions

eBook
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Author(s): Robert W. Bly
Product Number EB00760150
Released: Apr 07, 2020
Business Term: 52 Circ / 730 Day
Publisher: Henry Holt and Co.
ISBN: #9781250238009
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Author(s): Robert W. Bly
Product Number EB00094590
Released: Oct 28, 2013
Business Term: 52 Circ / 730 Day
Publisher: Henry Holt and Co.
ISBN: #9781429900157

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