Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
This title is part of (or scheduled to be part of) the following subscriptions:
You can find this title in the following lists:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Leonard C. Green, Paul B. Brown
by Arve Peder Overland
by James G. Webster
by Bill Fisher
by David Livermore
by Stephen Wunker, Jessica Wattman, David Farber
by Eric Berridge
by Bart Egnal
by Thomas J. Anderson
by Clifford Siskin
by Dennis J. Cohen, Robert J. Graham
by Jeremie Kubicek, Steve Cockram
Sign up for our email newsletter