Competition Demystified

A Radically Simplified Approach to Business Strategy
eAudio - unabridged
Audio
Product Number: Z100143061
Released: Nov 20, 2018
Business Term: Purchase
ISBN: #9781977313515
Narrator/s: Tim Andres Pabon
Publisher: Tantor Media, Inc
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Description

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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Original Publish Date: Nov 20, 2018

All formats/editions

eBook
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Product Number EB00392829
Released: Jun 05, 2014
Business Term: Purchase
Publisher: Portfolio
ISBN: #9781101218433

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