"Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning Reinforce it with the right touchpoints Hone your brand's unique story Share it through engaging content Cultivate a sense of community Craft a coherent experience Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers."
You can find this title in the following lists:
Click the Download button to download a copy of the MARC file.
Enter your FTP details below to send the MARC export file via FTP.
by Nick Westergaard
by Nick Offerman
by Nick McDonell
by Nick Arnold
by Nick Harkaway
Sign up for our email newsletter