One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at
best, and disastrous at worst.
Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your
moral values, or break an addiction to endless web surfing—if you lack the skill of influence, you will be unable to
convince yourself or anyone else.
The human mind is like a titanium lock. If you communicate poorly—through endless talking, inattentive
listening, or over-the-top pressure—it’s like spinning the numbers on the lock over and over uselessly. But if you
develop the key skills of influence, it’s like knowing the exact combination to that lock and gaining access to the
consciousness of another person—or to your own.
This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It
will enable you to produce incredible results—happier personal relationships, more sales, more profitable partnerships,
and an increased ability to hold yourself to commitments that are important to you.
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